Product optimization may involve small changes, but ultimately, this is what makes a difference between good products and amazing ones.
Product optimization is the process of continually introducing incremental improvements and tweaks to the product so that it delivers more value to the users, increases their satisfaction, and drives business goals.
The goal of product optimization in SaaS is to create a product that effectively addresses customer pain points and provides a smooth user experience, translating into increased adoption, customer loyalty, and overall product success.
Product optimization normally becomes the priority of PMs after they’ve achieved product-market fit. At this stage, they’ve already got the product figured out and they simply need to make it better.
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